Photo of Paul Graves by Gary Land Photography

Photo by Gary Land

A snowboarding pioneer.

- Time Magazine

ANNOUNCING THE LEGENDS BOARD

ANNOUNCING THE LEGENDS BOARD

The release of Paul Graves x Snurfer Legends signature series board celebrates Paul’s 60th anniversary of surfing on snow and Snurfer’s heritage in the industry.

The Dawning

Watch this short documentary, produced by East Street Archives, about Paul’s history in snowboarding, using Paul’s own archival footage, artifacts, and words.

The Blog
Snowboard East
Snowboard East

By the fall of 1980, my wife Denise and I had relocated to the green mountains of Woodstock, Vermont, a quintessential village with a rich history in skiing and outdoor sports. The area was surrounded by ski areas. However, none of them allowed snowboarding and I intended to change that.

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The Commercial
The Commercial

I was in the middle of a staff meeting when the phone rang. On the other end was a New York City executive with the J. Walter Thompson (JWT) advertising agency, one of the largest in the world at the time. He was curious if I would like to appear in a television commercial featuring Snurfing…

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The Dawning
The Dawning

My family moved to New Jersey from Alabama in November of 1961. I knew nothing of deep snow and winter activities and I had never experienced either. Fast forward three years, to the winter of 1964, when my new friends invited me to tag along to the local sledding hill in town…

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“When the powder is deep and I go tripping back and forth, controlling the runs with great precision, making sweeping curves across the mountainside, I feel like I’m dancing. It’s a feeling you can’t even begin to describe in words. It’s a rare and natural high.”

— Paul Graves, as quoted in Vermont Life Magazine, Winter 1982